3 min read
Privacy & Anonymity: How to Reduce Your Risk
Rule #1: Separate your identity from the start
How to reduce the chance of your creator identity being linked to your personal life, starting with a separate device and accounts.
If keeping your creator identity separate from your personal life matters to you, don't start by creating your creator accounts on your personal phone.
Our recommendation is simple:
- A separate device.
- A new Apple or Google account.
- A new phone number.
- A new email address.
- And as few connections to your personal accounts as possible.
You don't need the most expensive phone on the market. A basic device dedicated exclusively to your creator business can be enough.
Why are we so strict about this?
Because a new account doesn't necessarily mean a new digital identity.
Your personal phone may already be connected to:
- your contacts;
- your photos;
- your Apple or Google account;
- your social media accounts;
- personal apps;
- phone numbers;
- email accounts;
- location data;
- nearby devices;
- and other services that already know who you are.
Adding a new account inside that same ecosystem can create connections you don't even realize exist.
That's why we prefer to create a clean separation from the beginning rather than trying to undo those connections later.
The setup we recommend
Before creating your creator accounts:
01. Use a dedicated device
Use a separate phone exclusively for your creator activity.
It doesn't need to be new or expensive.
What matters is that it doesn't also become your personal phone.
02. Create a new Apple or Google account
Create a completely new account for that device.
Don't connect it to the account you normally use on your personal phone.
03. Get a new phone number
Use a separate number for verification and accounts related to your creator business.
04. Create a new email
Create an email address used exclusively for these accounts.
Don't unnecessarily connect it to your personal accounts.
05. Don't sync your contacts
When setting up new apps, pay attention to the permissions they request.
If an app asks for access to your contacts, don't automatically allow it.
The same applies to other permissions that aren't necessary for what you're doing.
Does this make you completely anonymous?
No.
And we want to be very clear about that.
A separate device reduces risk. It does not create complete anonymity.
The platform, payment providers, and relevant authorities may need to know your real identity.
That's very different from an old coworker finding your creator account because an app accidentally connected two profiles.
Our goal is to reduce that second type of risk as much as reasonably possible.
Other things that matter
Separating your device is the first step, not the only one.
You should also pay attention to:
Photos and metadata
Images can contain location information and other data that isn't visible when you're looking at the photo.
Your surroundings
Your home, workplace, neighborhood, car, tattoos, personal belongings, or favorite locations can reveal more than you might expect.
Your voice
If you're trying to maintain a separate identity, your voice can also be identifying.
Reused photos
Avoid reusing photos that already exist publicly on your personal accounts.
Your creator name
Don't base it on your real name, familiar nicknames, or information that someone who knows you could easily connect to you.
Location
Think carefully before revealing where you live, work, or regularly spend time.
One last thing
There is no setup that makes someone impossible to identify.
But there's a big difference between:
“I hope nobody finds out.”
and
“I took steps from day one to keep these two identities separate.”
If privacy matters to you, we recommend the second approach.
Start separate. Stay separate.